Power of nike brand
November 12, 2009Compared to some opponents with Nike to respond better in the global crisis, with its brand strength, relying on a variety of price points and sales channels of diversified products, nike shoes company seems more anti-pressure.
Nike’s revenue for the fourth quarter dropped 7%, at 4.7 billion U.S. dollars. Among them, the U.S. operations revenue fell 2 percent, due to continued weakness in apparel sales. Including the Middle East and African markets, and business revenue in Europe fell 19%, but based on a fixed exchange rate terms, revenue fell 3%.
Asia-Pacific region for the same revenue, if the exchange rate factors into account also recorded an increase of 3 percent. In Nike’s fastest growing markets - China, only 6 percent increase in revenue, far less than the same period last year ( before the convening of the Beijing Olympic Games) the growth rate as high as 60%.
As of November last year, Nike’s pre-sales over the same period the volume of orders fell 12 percent, excluding currency impact, compared with 5 percent down. This, Sterne Agee analyst Sam Poser said that Wall Street had expected the exchange rate, excluding the impact of pre - sales orders fell only 2%.
Look at the business of pre-sale orders for the regional situation, Europe, Middle East and Africa (EMEA) zone biggest pre-sale orders for 24%, the United States District pre-sales orders fell 4%.
“They are substantially in this quarter to cut costs, but gross margins are not particularly good.” Poser analysts said, “They seem to take a lot of initiatives to try to keep their market share, but these did not help (Protection) nike air brand. ”
He Nike stores in low-cost product as an example. Such product sales, gross profit margin from 45.8 percent a year earlier to 43.4 percent, as a time when input costs increase the sales price but a discount.
Denson, president of the Nike brand (Charlie Denson) that the company did not indulge in the deep discount in such means. Management has taken to maintain a variety of platforms, from small shops to large low-cost chain, a variety of Product price strategy.
Basketball shoes fahion in rainy ZAGREB
What a great rainy ZAGREB morning. With the great fashion news about the basketball shoes. Open your heart and start the great day.
The grey morning did not ruin the downtowners’ good mood. Even though they had to reach for their already forgotten jackets, and some even took their scarves, they were happy and smiling. The colourful umbrellas was just the icing on the cake.
However, some disappointed us and decided to take their boring black umbrellas, which should have remained in the wardrobe at the end of winter. Spring likes colours!
Some time later, with the arrival of the sun, there was the occasional brave girl wearing a dress or miniskirt.
We were especially delighted with a girl who combined basketball shoes with a leather dress like Kate Moss did. She and her friend looked like real stars in the rainy downtown Zagreb.
