The Story of a pair of basketball shoes

One day in 1984, students at the foot of a pair of bright shining eyes of the shoes from Mr. Lee and have a flash, with a face surface expression of the expression, “he has reason to air, a pair of basketball shoes, none of us

Have seen, until after many years I know that it is called Nike. ”

This shoe quickly became popular in Beijing, the Lee in multi-about only to find the origin of shoes - Dongfeng East Fourth Ring market, then there is no monopoly of so-called counter in the store full of people, a Nike shoe difficult demand: the end of the blue, red LOGO, Dichotomanthes at the end. Mr. Lee has spent 27 of money, bought the two-shoes. And then leap back to power and so on than shoes, Nike shoes, bright colors, fashionable, and even the packaging of the shoebox, but also unprecedented fine, so that a long time, Mr. Lee could not bear to throw away all box has been collection. 1990, Lee moved to Shenzhen, which has pairs of basketball shoes with him.

Missing “Jordan Shoes 1″

The last century, the early 80’s, brands such as Nike and Adidas have to enter the Chinese market, there is no advertising and promotion, word of mouth alone, the popular shoes off quickly, many people have to wear Nike and Adidas proud, Mr. Lee recalled that Cui Jian in 1985 in Zhongshan Park Music Hall concerts, he and the band members are at the foot of the leg Nike basketball shoes.

While far in the United States, NBA, the birth of a star - Michael Jordan, his endorsement in 1985 of first-generation Jordan Shoes, China has quietly entered.

“My brother went to Beijing a business trip and spent 100 yuan to buy a pair of ‘Jordan Shoes 1′. My brother and me take turns wearing a pair of shoes, walk in the streets of Taiyuan, it felt very good.” Fortunately, in 1986, Chen have such a pair of shoes, but he did not know this is the generation of Michael Jordan Shoes, Nike only know that it is the shoes, upper eye-catching, there is a “flying wings basketball” signs, living in the compound of the Education Committee and he sports brands and products has long been stained hear head.
 
Ten years later on the University of Chen, a self-proclaimed “shoe fanatic” to his students read the magazine collection shoes, Jordan shoes above the eye when a generation thing, when he tells her to know that they “pull the wind,” the Nike Shoes used to be, “Jordan Shoes 1″, “tell me a pair of genuine students’ Jordan shoes 1′, collectors have been nearly million bid.” excited Chen immediately called to the home, so her mother to find shoes, Unfortunately, over the past decade, basketball shoes have already disappeared.

“ID” the beginning of the road

“Jordan shoes Generation” because rising prices, because it is out of print, but the production was limited. Now Jordan Basketball shoes, Jordan shoes from the latest generation of the development of the Jordan 23 shoes on behalf of, “now wearing a pair of Nike shoes or Jordan shoes, no longer able to produce any thing to show off.” He tells an emotional issue.

Indeed, now Nike, Adidas, Puma, Converse and other influx of foreign brands have been crazy, in addition to store the counter, can be seen everywhere these busy streets of the store brand, and even the flagship store.

The most obvious change is that these brands since the last century since the late 90’s, have been marked on the “MADE IN CHINA” the symbols, producing the majority of focus

In Jiangsu and Zhejiang and Guangdong, the product not only domestic, but also through the form of OEM, resellers around the world.

Another change is the concept, “we were not ‘FACE’ concept, most are wearing the same paragraph, the point of view of young people is unacceptable.” Mr. Li told Hutchison

Who, in August this year, his Adidas flagship store in Beijing, to see the ID products, this is a new trend, a number of young people in front of the computer to design their own personalized shoes, patterns, fabrics and colors, according to their preferences to work with, “What they want is, I wear basketball shoes, only the double.”