Nike innovation - the creation of great wealth
November 5, 20091, Nike air shoes CO. since 1986 stock returns at an average annual growth rate of 47 percent, in the 1986-1996 period, the “Fortune” magazine from the company in the United States in 1000, the company within the top 10. What is their secret?-Depth study of the concept of the company will find that dare to risk, to break the conventional, unconventional is an important reason for a miracle. “Fortune” magazine, senior research fellow Gary • Hamel said, instrumental music from the impetus for innovation and innovative thinking, business innovation is a change in the existing competition in the core industries, as well as the ability to create new industries. This will be a fundamental under a global enterprise competitive advantage. In an increasingly nonlinear world, only non-linear strategies in order to create a huge new wealth.
2, continuous reform and innovation, the implementation of the new marketing strategy is a magic weapon for winning the Nike, but also to all industries and enterprises of the magic weapon to win. Over the past ten years, although some large companies have created tremendous wealth, but these nike shoes corporate culture and image of the constant innovation of the company is a huge difference. When the old-fashioned department store company to focus on improving the supply chain and production line for a large number of marginal expansion, innovative new product range of public and retail concepts in the creation of the entire Division. April 1995 to April 1996 period, and the Internet-related companies the total amount of its capital from nearly zero to nearly 10 billion U.S. dollars for two years.
3, the building of corporate culture must pay attention to their own personality, to develop their own personality. Must fully develop their own unique personality characteristics and to establish good at seizing new opportunities for the implementation of a variety of cultural innovation
Running the future
Nike is launching Nike LunarGlide + new lightweight basketball shoes, running shoes which use of an innovative structural design in the end, to be called “dynamic support system.” Shoes allow the system to adapt to each runner up for the run of excellence, bringing exceptional cushioning protection and stability. Nike has been the patent-pending technology.
“Traditionally, runners running according to their position must be to protect the stability of moderate earthquake has made these two choices,” Nike global vice president and category general manager running, said Leslie Lane. “Now, just a pair of shoes runners can meet all their needs, these shoes can even run adjustment process.”
Dynamic Support
The new “dynamic support system” that the runners broke the stability of moderate shock can not be both the traditional view. NIKE LunarGlide + in the end of the “dynamic support system” will be the stability of the perfect combination of moderate earthquakes. The system used by the light foam in the foam core and hard shell composed of two parts LunarLite cushioning system and a unique wedge heel Department is designed to support the needs of the local foot support.
Soft but strong synthetic microfiber decorative film fixed through supersonic welding, in a specific location for the runners to provide a strong seamless support and outstanding comfort. Molded high-resilience foam insole under the foot of men and women, conform to the geometric shape of the foot, increased landing foot and support the role of touch.
LunarLite system
Nike 2008 Beijing Olympic Games unveiled the first LunarLite, as of the end cushioning system has been used in a Nike Luna Racer +, Lunar Trainer + running shoes. Cushioning the traditional system only when the absorption by the impact energy, while the Foam LunarLite have proved to be an excellent role in cushioning and rebound.
When under attack, LunarGlide + by LunarLite system is based on the use of the bubble by the hard shell wrapped with soft foam core structure, have a similar “trampoline” effect of the same cushioning.
Flywire (flight line) technology
Nike LunarGlide + running shoes for the integration of another Olympic Games in Beijing to develop innovative technologies, it is Flywire (flight lines). Flywire (flight line) fiber is used to design a series of sports shoes uppers, including running shoes, basketball shoes and tennis shoes. This technology as never before to reduce the weight of shoes, but shoes must be provided without prejudice to the role of the support and stability.
And compared to traditional long-running shoes, in the end, as well as the use of LunarLite Foam used in the uppers Flywire (flight line) fibers greatly reduced the weight of LunarGlide +. , M the weight of only 10.6 ounces section, women section weighs just 8.6 ounces.
Female proprietary design
l, including more than at the bottom of men’s shoes heel soft foam, before the charge of a more flexible. Because women are usually the same height weight than men 10-15%, so the pressure to give in the end even smaller.
l F Nike LunarGlide + has a section specifically designed for women two piece type external heel stability to meet the female part of the heel comfort and support of special needs.
l dynamic fitting Nike technology (Dynamic Fit Technology), part of the big toe in the use of a flexible material, through the expansion and contraction to accommodate women of different foot width of the front. Wide range of women prone to pre-fit feet and leg swelling of the problem.
